Podnews Daily - podcasting news
Daily news for the podcast and on-demand audio industry - from Apple Podcasts to Spotify, YouTube Music to Joe Rogan. Podnews also covers the latest jobs and events and trending shows in a short update every weekday. editor@podnews.net - visit https://podnews.net to get our free newsletter.
More precise targeting to bring local ad boom
Visit https://podnews.net/update/local-targeting-prediction for all the links, and to get our newsletter. Libsyn’s AdvertiseCast suggests that in 2024 advertisers will get more comfortable with brand safety in podcasting; and that more precise regional and local targeting will mean a boom in that sector of advertising. The predictions are made alongside the company’s average CPM for November, which rose 2.6% month-on-month to $22.96, though is down more than 6% year-on-year. Descript has launched Find Good Clips, a tool that will “extract your …
Spotify launches 2023 Wrapped for Podcasters
Visit https://podnews.net/update/spotify-2023-wrapped for all the links, and to get our newsletter. Spotify launched 2023 Wrapped for listeners to explore their year in music and podcasts; and 2023 Wrapped for Podcasters, a tool to help podcast creators focus on their year. There are more new tools this year including the top music genre (you like pop), and the most-shared episode (the one about Strike Force Five). And, apparently, 43 listeners have our daily podcast as their #1 show: not bad for …
Podcast app Castro reaches the end of the road
Visit https://podnews.net/update/castro-to-close for all the links, and to get our newsletter. iOS podcast app Castro will be shut down over the next few months, according to a surprise post from Mohit Mamoria, a former senior Castro staff member and current partner of Tiny Capital, the investment company that bought Castro in November 2018. Meanwhile, the app itself has been down for a number of days with a database server issue. There's no way to export your library: the company warns …
Company plans to cut out podcast ads
Visit https://podnews.net/update/auddia-ad-free-podcasts for all the links, and to get our newsletter. Auddia has announced it will automatically remove ads from podcasts in its app, called faidr, in early 2024. The company says it will launch with the top 200 most popular shows, and will initially bundle ad-free shows into its $5.99/month plan. Users can also request additional shows for future commercial-free listening. Podcast creators won't need to sign any agreement with Auddia to have their show carried and their ads …
Mind the revenue gap - rest-of world lags behind
Visit https://podnews.net/update/15-miles-to-the-revenue-gap for all the links, and to get our newsletter. Exclusive: The UK podcasting ad market is just a fifth of the size it should be; and Australia's isn't much better. Writing for Podnews, Will Page looks at the gap in the numbers and explores why all the podcasting money is in the US. Acast is adding dynamic ads targeted to listeners on Google Podcasts which closes next year, pointing them to this blog post helping them with other …
Spotify to sunset in Uruguay
Visit https://podnews.net/update/spotify-switches-off for all the links, and to get our newsletter.Image: Pedro Slinger
Overcoat Media wins Production Company of the Year
In Podnews today: The Program shares their podcast progress in 2023Visit https://podnews.net/update/apa-23-winners-overcoat for all the links, and to get our newsletter.
Going down: Apple’s share is dropping
In Podnews today: Drops visible in Libsyn's dataVisit https://podnews.net/update/apple-podcasts-share-drops for all the links, and to get our newsletter.Image: Daniel Fontenele
The Australian Podcast Awards 2023: winners
In Podnews today: The full winners and audio. And RSS.com makes gift cards for the holidaysVisit https://podnews.net/update/apa-23-winners for all the links, and to get our newsletter.Image: APA
Goodpods removes AI-generated descriptions
In Podnews today: Aussie podcasting growing by near double in revenue year-on-yearVisit https://podnews.net/update/goodpods-ai-generation for all the links, and to get our newsletter.Image: Bing (AI generated)