Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
How To Beat A Unicorn On Google -- Damon Burton // SEO National
Damon Burton, Founder of SEO National, delves into various ways to think about optimizing content for search engines. While competing with industry giants is challenging, it's not always necessary to outrank them in every aspect. By identifying what you can do better than the unicorns in your industry, you can carve out a niche, build a loyal customer base, and establish a competitive edge that enables you to thrive alongside these giants. Today, Damon discusses how to beat a unicorn …
Content Is King, But Are All Topics Created Equally? -- Damon Burton // SEO National
Damon Burton, Founder of SEO National, delves into various ways to think about optimizing content for search engines. Although content is often considered king, generating content without a clear purpose can harm your website's credibility. With ChatGPT making content creation easier than ever nowadays, the real winners will be the ones who can create content that truly connects with their audience. Today, Damon discusses the concept that "content is king," but are all topics created equally? Show NotesConnect With: Damon …
Using SEO & PPC To Double Sales -- Jason Jackson // Get Found
Jason Jackson, Co-Founder of Get Found, discusses SEO development and learning within the agency context. As an SEO agency, you’re going to get clients who may have had negative experiences with SEO previously. Rather than ignoring these feelings, it’s crucial to address them from the beginning of the relationship and teach your team to respond to these feelings with empathy. Today, Jason talks about client management and retention. Show NotesConnect With: Jason Jackson: Website // LinkedInThe Voices of Search Podcast: …
How To Capitalize On Gaps In Your Market -- Jason Jackson // Get Found
Jason Jackson, Co-Founder of Get Found, discusses SEO development and learning within the agency context. Becoming a good digital marketer and honing your SEO skills requires determination and a willingness to learn as much as possible. SEO is forever evolving and the key to advancing your SEO skills and starting your own agency is to always have a student mentality and use failure as a stepping stone toward success. Today, Jason talks about learning and development within the agency context. …
Holistic Search Programs & Retail SEO capabilities -- Ryan Glass // Omnicom Group
Ryan Glass, former Head of Content Optimization and SEO at Omnicom Media Group, explores advanced strategies in SEO, holistic search programs, and retail search capabilities. When organic and paid teams work in isolation, various challenges and missed opportunities can arise. However, holistic search programs foster collaboration, align strategies, and unlock the synergies between organic and paid efforts for greater success. Today, Ryan discusses holistic search programs and retail SEO capabilities. Show NotesConnect With: Ryan Glass: Website // LinkedInThe Voices of …
AI & SEO's Ethical Concerns -- Jordan Koene // Previsible
Jordan Koene, Co-Founder and CEO of Previsible, talks about SEO news. Large companies with valuable data are cautious about AI access, yet they desire precise brand representation in tools like ChatGPT. However, achieving both aims simultaneously is unfeasible. Today, Jordan discusses artificial intelligence’s impact on SEO Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Google's Aug 2023 Update -- Jordan Koene // Previsible
Jordan Koene, Co-Founder and CEO of Previsible, talks about SEO news. Lately, Google's core updates have consistently aimed to enhance the user experience and prioritize top-quality content within SERPs. The August 2023 core update continued this trend by devaluing pages featuring low-value content. Today, Jordan discusses the August 2023 core update Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California …
Cleaning up AI-created SEO content -- Jeff Coyle // MarketMuse
Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, delves into AI-powered content management for planning, creation, and refinement. With AI enabling the generation of vast amounts of content, Google will have to take measures against inauthentic and low-quality content. Recent updates like the product reviews update and the helpful content update indicate Google is assessing the overall quality of a website and becoming more proactive in identifying and penalizing websites that cannot justify the value of their content. Today, …
AI For Content Planning -- Jeff Coyle // MarketMuse
Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, delves into AI-powered content management for planning, creation, and refinement. In today’s AI-driven content landscape, valuable, high-quality content is paramount for differentiation and longevity. Therefore, content planning must prioritize strategy and the underlying purpose rather than relying on short-term tactics. Today, Jeff discusses AI for content planning Show NotesConnect With: Jeff Coyle: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy …
Results And Communication During And After A Core Update -- Craig Harkins // CoStar
Craig Harkins, Director of SEO and Content at CoStar, talks about management in a core update. Google's core updates can yield three outcomes: stability, enhancements, or declines in website performance. Even when there's no change, a compelling narrative is essential to justify ongoing investments of time and effort in SEO. Today, Craig discusses results and communication during and after a core update. Show NotesConnect With: Craig Harkins: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: …