Future Hindsight

by Future Hindsight
Future Hindsight is a weekly podcast that takes big ideas about civic life and democracy and turns them into action items for everyday citizens.

Winning Messages: Anat Shenker-Osorio

Thursday, April 13th, 2023   Anat Shenker-Osorio is a renowned communications researcher and campaign advisor, the host of Words to Win By, and the Principal of ASO Communications. We discuss how to empower voters, the impact of repetition, and the importance of being clear on what you stand for.   All candidates should repeatedly state what they stand for because repetition is an essential ingredient in making sure a message is heard. Negative messaging can often be counterproductive because when you’re negating the other side, you are actually reinforcing their argument. What’s more...

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