Franchise Secrets Podcast

by Erik Van Horn
Franchising specialist Erik Van Horn reveals the secrets he uses as a franchisee, consultant, investor and entrepreneur. Join us every Tuesday to learn tactical and practical tools that will help you buy, grow, and sell franchises like an expert.

Critical Success Factors For Emerging Brands With Front Street Equity Partners

So, you want to dip your toes in franchising. Great! But before you look at your financing options for buying into a franchise, you must understand how to determine the market value of the business. When it is time to have that conversation, both buyer and seller must agree on the business valuation and other fees. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE In this episode, Erik and Jeff Herr engage in a fun …

Video Storytelling Secrets to Grow Your Franchise With Trevor Rappleye

For as long as anyone can remember, storytelling has been used to share information and make meaningful connections. But how can storytelling showcase your brand story and grow your business? Many people in the franchising world are missing out on a critical aspect of storytelling. Today’s consumers want more than superb products and services that improve their lives. They want to feel personally connected to the brands they buy from, and video storytelling is the key to giving it to …

Insider Tips and Tricks to Building a Franchise Empire, From The Wolf of Franchises

Many say franchising is easier than building a business from scratch, but it's not as simple as you think. While buying a franchise can be advantageous when starting a business, you'll typically need a significant upfront investment. You must pay an initial fee for the right to operate under a franchisor's established brand and business model. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE Before starting, you should think carefully to ensure that buying a …

Franchise Marketing Strategies For Multi-Location Businesses With Madeleine Zook

Have you ever wondered how the biggest and best brands approach their branding strategy, franchise development, employee recruitment, and localized marketing on a daily basis? How do they know what’s working, what’s not, and what else can they do to excel in franchise marketing? Today's guest has some excellent insights for you, whether you're a franchisee or a franchisor. Her advice comes from real-life experiences as a multi-unit, multi-brand franchisee. Join Over 5,500 Franchisees and Franchisors in our FREE Private …

Don't Buy a Franchise Unless You Know This With Bobby Brennan

If you’ve always wanted to run a business but find the startup phase overwhelming, you should consider purchasing a franchise instead. When you buy a franchise, you essentially borrow another company’s proven business model, which is a much safer bet for starting a new business. While this has its advantages, there are also disadvantages to franchising that you may not know about, so before you decide if it's right for you, there are essential factors you should consider. Join Over …

Here’s What It Actually Means to Build Brands With Rich Moyer

Many people dream of owning a business and being in control of their destiny. However, knowing where to start can be difficult if you've never run a business. Fortunately, working with advisors and being good in sales can be your key to success. Today's guest shares his experience starting and growing his brand. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE Rich Moyer is the Founder and CEO of Hoppin' Brands. He started his career …

Why You Should Be Data-Driven in Franchising with FRANdata's Edith Wiseman

If there's a way for you to get a competitive edge in franchising, wouldn't you take it? In this episode, we delve into the pivotal role of data-driven research from FRANdata. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE FRANdata works with clients on their most challenging performance issues, investing significant time and effort in developing and renewing a knowledge base that offers unique perspectives and insights and creates long-term strategic direction for their clients. …

How to Find the Best Franchise Location With Jonathan Hill

When you’re about to purchase a home, one of your primary considerations is location. The same consideration applies when you’re looking to buy a franchise. Whether opening a physical store or operating the franchise from within your home, your overall location can play a big part in your success. If you're looking for a new site or about to sign a lease, this episode provides valuable information you may not find anywhere else. Join Over 5,500 Franchisees and Franchisors in …

How to Be a Great Salesperson by Asking the Right Questions With Phil M Jones

Have you ever walked into a store where the salesperson immediately gave you a pitch for their latest product without asking what you need first? Many salespeople assume they know what the customer needs. But instead of making assumptions, the best way to approach a prospect is to ask better questions and make the conversation count. Join Over 5,500 Franchisees and Franchisors in our FREE Private Facebook Community HERE. A great salesperson asks the right questions, which puts the focus …

Proven Strategies That Will Make You an Unstoppable Entrepreneur with The Muscle Keaton Hoskins

What does it take to succeed in multiple business ventures? How do you become massively successful in all areas of your life? Join Over 5,000 Franchisees and Franchisors in our FREE Private Facebook Community HERE. Let's find out from Keaton Hoskins. You may recognize him as ‘The Muscle’ from the hit TV show Diesel Brothers. But who is the man behind The Muscle? Keaton lost his dad at age 21, which flipped a switch that led him to launch 35 …